Why French Roast is bad.

Would you go to a restaurant and tell the server, "I would like meat and make it well done." Just ask for meat? No, you would never do that. You would order a specific kind of meat: beef, chicken, turkey, lamb, etc and likely a specific cut as well. And then you would have it cooked a certain way: rare, medium, well done, or road-kill which is my personal favorite. Ordering French Roast coffee is like just ordering well done meat without specifying the meat. French Roast is not a kind of coffee. It is a style of roast that is on the darker side. There are several degrees of roast: light, city, full city, French, dark, expresso -- to mention a few.. The best way to have coffee is to order a particular kind of bean and then have it roasted to the lightness or darkness you prefer. For example, I am partial to Kenya AA beans and I like them roasted to the darker end of the spectrum. Or, if you knw what you are doing, order multiple kinds of beans and blend them together. When you order French Roast you really don't know what you are getting. Is it a singular kind of bean that is French Roasted or is it, and this is more likely, a blend of various kinds of beans that are French Roasted, or is a blend of beans where some are French Roasted and some aren't. Who knows? Just keep in mind: a coffeehouse serving French Roast coffee says something about the ignorance of the coffeehouse, or they do know better but play on people's ignorance. Just do yourself a favor and buy some of Matt's coffee from Cafe Kubal: Coffee for the Soul. You won't regret it. OK. Enough about French Roast. Did you know ... ... you should grind your coffee for varying lengths of time to produce the appropriate fineness depending up the type of coffee filter you have (ie. press pot, cone, flat bottom, gold tone, etc.)? ... you should never use a perculator. ... there is a significant difference between burr and blade grinders and it's not just the price. Buy yourself a burr grinder. ... that depending upon who you buy your beans from you have the opportunity to help someone in a lesser developed part of the world get out poverty? Another good reason tobuy some of Matt's coffee from Cafe Kubal. Matt actually wants to meet the growers.