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Tuesday, February 23, 2010

Church Marketing Sucks: Our Marketing Budget is $0

Here's the story of a church that took all of their money out of the traditional church marketing venues and put them into empowering their people to engage the unchurched.

Church Marketing Sucks: Our Marketing Budget is $0

One interesting post in the comments from a newspaper person who was sad that the church continues to pull out of the traditional newspaper advertising and thinks that it leaves a vacuum there. I think there is no there there. The influence of newspapers has diminished but it is not non-existent. For many, it is no longer worth what it costs to advertise there — in other words, it has lost it's bang for it's buck. The return on investment just isn't there.

But the newspaper industry doesn't believe that yet. They are still very committed to their product.

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